Dr THIRUPATHI MANICKAM
MCom, MPhil, PhD
ASSISTANT PROFESSOR
MCom, MPhil, PhD
ASSISTANT PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Water Diplomacy in the Cauvery River and Mullaperiyar Dam: A Case Study of Tamil Nadu's Experience With Karnataka and Kerala | World Water Policy / / / - | 2639-541X | 01-Aug-2025 |
| 2 | Customer Inclination on Mobile Wallets With Reference to Google-Pay and PayTM in Bengaluru City | International Journal of e-Business Research / 18 / 1 / 1 - 16 | 1548-1131 | 01-Jan-2022 |
| 3 | Effect Of cashless payment methods: A case study perspective analysis | International Journal of scientific & technology research / / / - | 2277-8616 | 01-Aug-2019 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Strategic Innovation and Sustainable Customer-Centric Growth | THIRUPATHI MANICKAM,SRIRAM ANANTHAN,AMIT KHOLI,DHANABALAN THANGAM | 9798337369570 | / |
| 2 | New Business Development Strategies for Achieving Sustainable Growth | THIRUPATHI MANICKAM,SRIRAM ANANTHAN,AMIT KOHLI,DHANABALAN THANGAM | 9798337320502 | / |
| 3 | New Business Development Strategies for Achieving Sustainable Growth | THIRUPATHI MANICKAM,DHANAPAL, SUBALAKSHMI,ANANTHAN, SRIRAM,PANDIAN, PRADEEP,RAVI V,HARITHA M.,JAMES I,SUDHA M,MACHERLA BHAGYALAKSHMI,SRIRAM ANANTHAN,AMIT KOHLI,DHANABALAN THANGAM | 9798337320502 | / |
| 4 | Addressing B5G and 6G Network Connectivity Issues in Rural Regions | BARANIDHARAN,SANKARKUMAR, AMIRDHA VASANI,CHANDRAKALA G,DHANALAKSHMI K,CHIPPY MOHAN,MELVIN VICTOR ,RAHUL R KURUP,SEMBIYAN R,THIRUPATHI MANICKAM,SRIRAM ANANTHAN (YORKVILLE UNIVERSITY, CANADA), SU | 979-836937790-1, 979-836937788-8 | / |
| 5 | Addressing B5G and 6G Network Connectivity Issues in Rural Regions | THIRUPATHI MANICKAM,SRIRAM ANANTHAN,S. GOPALAKRISHNAN,CHANDAN CHAVADI | 9798369377888, 9798369377901 | / |
| 6 | Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape | THIRUPATHI MANICKAM,SAMRIDDHA D.P.,RAVI V.,KALENAHALLI, DEVARAJANAYAKA,MUDITA SINHA | 978-183662560-5, 978-183662561-2 | / |
| 7 | Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization | THIRUPATHI MANICKAM,NAYAK, SHAKTI SWARUPA,GIRI, HIMANSHI R.,SRIRAM ANANTHAN,MUDITA SINHA | 978-183549418-9, 978-183549419-6 | / |
| 8 | Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization | THIRUPATHI MANICKAM,RAGHUNANDAN G,KANKITHA MUKHERJEE,SRIRAM ANANTHAN,MUDITA SINHA | 978-183549418-9, 978-183549419-6 | / |
| 9 | Utilizing AI and Machine Learning in Financial Analysis | THIRUPATHI MANICKAM,P. SURENTHRAN DAVID ,K. DHEENADHAYALAN, JOEL JEBADURAI DEVAPITCHAI ,DINA DARWISH,SANJEEV KUMAR | 9798369385098 | / |
| 10 | Marketing Intelligence (Part B) | RAVI V,THIRUPATHI MANICKAM,MUDITA SINHA | 978-183662560-5,978-183662561-2 | / |
| 11 | Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization | RAGHUNANDAN G,THIRUPATHI MANICKAM,ANANTHAN S,KANKITHA MUKHERJEE,MUDITA SINHA | 978-183549418-9, 978-183549419-6 | / |
| 12 | Addressing B5G and 6G Network Connectivity Issues in Rural Regions | THIRUPATHI MANICKAM,RAGHUNANDAN G,IYLIN, FENNALA AGNES,ANANTHAN, SRIRAM,SRIRAM ANANTHAN,GOPALAKRISHNAN S,CHANDAN C | 979-836937790-1, 979-836937788-8 | / |
| 13 | Addressing B5G and 6G Network Connectivity Issues in Rural Regions | SANDHYA V,THIRUPATHI MANICKAM | 9798369377888 | / |
| 14 | Addressing B5G and 6G Network Connectivity Issues in Rural Regions | ANU K M,BASUVARAJ,KESHVI RASTOGI,CHITHRA DEVI,VIDYASHREE,THIRUPATHI MANICKAM,SRIRAM ANANTHAM,GOPALAKRISHNANA,CHANDAN CHAVADI | 9798369377888 | / |
| 15 | Blockchain Applications for Smart Contract Technologies | THIRUPATHI MANICKAM,JOEL JEBADURAI DEVAPITCHAI,K. DHEENADHAYALAN, L, L. RAJESHKUMAR, M. , RATHI MEENA,M. SOUNDARYA, M. S. SOWMIYA, K.,HUDSON ARUL VETHAMANIKAM G. ,ABDELKADER MOHAMED SGHAIER DERBALI | 9798369315118 | / |
| 16 | Computational Intelligence for Green Cloud Computing and Digital Waste Management | THIRUPATHI MANICKAM,DHANABALAN THANGAM,HARITHA MUNIRAJU,R. RAMESH,RAMAKRISHNA NARASIMHAIAH,N. MUDDASIR AHAMED KHAN,SHABISTA BOOSHAN,BHARATH BOOSHAN,R. SANKAR GANESH,K. DINESH KUMAR,VIJAYAKUMAR VARADARAJAN,NIDAL NASSER, RAVI KUMAR POLURU | 9798369315521 | / |
| 17 | Computational Intelligence for Green Cloud Computing and Digital Waste Management | THIRUPATHI MANICKAM,K. GOPI,ANIL SHARMA,M. R. JHANSI RANI,K. PRAVEEN KAMATH,DHANABALAN THANGAM, K. RAVINDRAN,CHANDAN CHAVADI,NAVEEN POL,K. DINESH KUMAR,VIJAYAKUMAR VARADARAJAN,NIDAL NASSER,RAVI KUMAR POLURU | 9798369315521 | / |
| 18 | Using Traditional Design Methods to Enhance AI-Driven Decision Making | THIRUPATHI MANICKAM,DR. JOEL JEBADURAI,TIEN V. T. NGUYEN, NHUT T. M. VO | 9798369306390 | / |
| 19 | Global Perspectives on Social Media Usage Within Governments | THIRUPATHI MANICKAM,HRIDHYA P K,RAVI V,CHANDAN CHAVADI, DHANABALAN THANGAM | 9781668474518 | / |
| 20 | Global Perspectives on Social Media Usage Within Governments | THIRUPATHI MANICKAM,MACHERLA BHAGYALAKSHMI,CHANDAN CHAVADI, DHANABALAN THANGAM | 9781668474518 | / |
| 21 | Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing | THIRUPATHI MANICKAM,IZA GIGAURI, MARIA PALAZZO, MARIA ANTONELLA FERRI | 9781668486832 | / |
| 22 | Proceedings of the 2022 International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems, ICSES 2022 | THIRUPATHI MANICKAM,V.P. SRIRAM,VIJAYA BHASKAR KOLUR,DEVARAJA NAYAKA K M,SHANMUGAPRIYA B,PALA SURIYA KALA,DR.J. DAFNI ROSE | 978-166547413-9 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Sustainable Development and Social Impact on Business Strategy | Seminar | Moderator/Chair) | Sacred Heart College (Autonomous)Tirupattur, Tamil nadu | 26/08/2025 | |
| 2 | Enhancing Entrepreneurial Ecosystems and Capacity Development in South Indian Universities | Seminar | Role of Microfinance Institutions in Developing Social Entrepreneurs | Presenter) | Presidency College, Bengaluru | 27/02/2025 |
| 3 | XIX INTERNATIONAL CONFERENCE ON APPLIED RESEARCH IN ENGINEERING, TECHNOLOGY AND MANAGEMENT | Conference | Beyond Adoption: Continuance Intention in Mobile Wallet Payments Using an Extended UTAUT2 Framework | Presenter) | PONDICHERRY UNIVERSITY & ARC ICARETM 2024Department of Management Studies, Pondicherry University, Port Blair Campus, Andaman | 16/08/2024 |
| 4 | 19th International Conference On Applied Research In Engineering , Technology & Management | Conference | Beyond Adoption: Continuance Intention in Mobile Wallet Payments Using an Extended UTAUT2 Framework | Presenter) | Pondichery UniversityPort Blair, Anadaman | 16/08/2024 |
| 5 | Corporate Sustainability Greenwash and Its Impact on Environment Society and Governance (CSG-ESG 2024)" | Seminar | Corporate Greenwashing Won't Wash | Presenter) | Presidency College (AutonomousBengaluru | 28/02/2024 |
| 6 | Corporate Sustainability Greenwash and Its Impact on Environment Society and Governance (CSG-ESG 2024)" | Seminar | Corporate Sustainability Greenwash and Its Impact on Environment Society and Governance (CSG-ESG 2024)" | Keynote Speaker) | Presidency College (Autonomous)Bengaluru | 28/02/2024 |
| 7 | International Conference of FINTECH: Digital Transformation of Financial Service | Conference | Fintech: Digital Transformation of Financial Service | Presenter) | Bharathiyar UniversityBharathiyar University, Coimbatore, TamilNadu | 14/09/2023 |
| 8 | XVII International Conference On Applied Research In Economics, Business And Management | Conference | Customer Attitudes Towards Mobile Wallet Preference and Technology Adoption: A Study in Bangalore | Presenter) | Academic Research ConferenceCambodia | 16/08/2023 |
| 9 | XVII INTERNATIONAL CONFERENCE ON APPLIED RESEARCH IN ECONOMICS, BUSINESS AND MANAGEMENT | Conference | Usage, Implications, and Future of Edutech in UAE Universities | Presenter) | Academic Research ConferenceCambodia | 16/08/2023 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | . | AKANKSHA | Christ University | Supervisor | Ongoing | April 2025 |
| 2 | . | SUNEETHA K S | Christ University | Supervisor | Ongoing | April 2025 |
| 3 | . |
KOWSHIK S | Christ University | Supervisor | Ongoing | February 2026 |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Marketing Management Assistance Device | THIRUPATHI MANICKAM,DR. HARITHA M,DR. B M RAMAMURTHY,RAVI V,DR. DHANABALAN THANGAM,HRIDHYA P K,DR. PRADEEP S,DR. S GOPALAKRISHNAN,NETHRANANDA B S,TEJASWINI S,NARASIMHARAJU,PRABHAKAR G,DR, HARITHA M, DR. B M RAMAMURTHY,NARASIMHARAJU, PRABHAKAR G | 30-Aug-2024 |
| 2 | Smart IOT Devices for Banking Finances | RAVI V,THIRUPATHI MANICKAM | 25-Jul-2023 |
| 3 | SMART TAX MANAGING TABLET COMPUTER? | RAVI V,THIRUPATHI MANICKAM | 04-Jun-2023 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Evaluating the Effectiveness of the Jal Jeevan Mission in Ensuring Sustainable and Affordable Drinking Water in the Selected Districts of Karnataka: An Empirical Study for Policy Insights. | THIRUPATHI MANICKAM, THIRUPATHI.MANICKAM DR. GOPALAKRISHNAN S,THIRUPATHI.MANICKAMDR. MIRSHAD RAHMAN T M,THIRUPATHI.MANICKAMDR. SENDHIL KUMAR M | Indian Council for Social Science Research (ICSSR) | External |
| 2 | Awareness, Accessibility and Addressing the Challenges (3A?s) of Select Pradhan Mantri Social Security Scheme | THIRUPATHI MANICKAM, RAVI V,RAGHUNANDAN G,NARASIMHA MURTHY H | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Business Communication, Personality Development, Practical Aspects of GST, Tally, Income Tax, MS Excel and Power BI | THE INSTITUTE OF CHARTERED ACCOUNTANTS OF INDIA, SIRC of ICAI | Regional | Participant | 19/02/2025 |
| 2 | CORPORATE SUSTAINABILITY REPORTING DIRECTIVE | CSRD INSTITUTE, CSRD INSTITUTE | International | Participant | 13/01/2025 |
| 3 | Empowering Research skills with Technology | Presidency College (Autonomous), Presidency College | International | Participant | 16/09/2024 |
| 4 | Cognitive Teaching | GFTI, | National | Participant | 08/06/2024 |
| 5 | Competency Enhancement Program on Service Learning | Christ University, | Institutional | Participant | 26/03/2024 |
| 6 | Sustainable Futures: Integrating ESG principles for Global Transformation | ATLAS SKILLTECH UNIVERSITY, | National | Participant | 11/03/2024 |
| 7 | Google Site Management and Applications | , | Institutional | Participant | 07/03/2024 |
| 8 | Funded Research Projects | Atlas SkillTech University, | National | Participant | 16/10/2023 |
| 9 | Research Methodology | CHRIST ACADEMY Institute of Advanced Studies, | National | Participant | 03/10/2023 |
| 10 | Systematic Literature Review Using VOSviewer | GOMSGURU ACADEMY, GOMSGURU ACADEMY | National | Participant | 21/08/2023 |
| 11 | Corporate Finance | NPTEL, IIT Kharagpur | National | Participant | 24/07/2023 |
| 12 | Corporate Finance | NPTEL, IIT Kharagpur | National | Participant | 24/07/2023 |
| 13 | Certificate Program on IFRS | Udemy, | International | Participant | 21/07/2023 |
| 14 | Faculty development Programme | Staff Development College, | Institutional | Participant | 26/06/2023 |
| 15 | ChatGPT for Academics | St. Joseph's College, Tiruchirappalli, | National | Participant | 21/06/2023 |
| 16 | Faculty Orientation Program | Staff Development College, | Institutional | Participant | 14/03/2023 |
| 17 | Induction Program | Staff Development College, | Institutional | Participant | 24/02/2023 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Member of Board of Studies (BOS) | Member of BOS in B.Com Banking & Finance Program | Sacred Heart College (Autonomous), Tirupattur | 29 September 2024 |